soft and provocative - the 1960ies, essay #5
A half century after art deco, (which is in called Jugendstil -"youth stile" in German), a new youth movement dominated industrial design. Scandinavian and Italian designers scutinised tradtitional forms of living and working presenting radical designs. Pop-art and music influenced design much more than ever. Colourful landscapes made from polyurethan-foam forms were presented to displace the old living room. Cars like the DS and the Mini broke radikal with traditional forms of automobile construction and were rewarded with sales records.